Creating iOS apps begins with clear understanding: identifying the target users, the core function of the app, and the primary scenario to address in the initial release. A solid discovery phase defines the MVP boundaries, selects an appropriate architecture, and avoids features that seem impressive on paper but don't enhance actual usage.

After the base is established, attention turns to the UI behavior, performance, and reliability across iPhone devices and iOS updates. Uniform navigation conventions, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store debut.